Chad Cosper leads product marketing for the SAP pillar at insightsoftware, focusing on solutions for financial consolidation, reporting, business process automation, and AI-driven analytics. He works with customers navigating S/4HANA migrations and getting the most value out of their SAP investment, helping them figure out what actually works versus what just sounds good in theory. Before speaking at conferences, he usually checks with customers to make sure he's not completely full of it.